Graphic and fine artist, living and working in Belper, Derbyshire.
Using mixed media design with collage and resin, based on a modern interpretation of 'pop art'.
I studied Graphic Design at Derby University. I now work full time as a Graphic Designer and in my spare time I work from my own attic studio producing mix media/college artworks, using tactics of appropriation and transformation to reflect the fashion and beauty industry and the impact it has on women.
I make dynamic, colleges from current fashion & beauty magazines, books and printed imagery, building up various layers of paper to create depth, then drawing, painting and colouring the image to change the context of its meaning, and finally adding resin to permanently seal the layers of paper.
The exploitative nature of the fashion and beauty industry perpetuates a negative effect on a woman’s self-esteem, body image, and perception of beauty. By using upward comparisons, women are constantly comparing themselves to standards of beauty that society shows to them.
“As a graphic designer Photoshop is a tool I use daily. The use of Photoshop to edit faces of models and celebrities in women’s magazines that promote beauty products has become the norm. As such I feel this sends out a negative message to women that: to be beautiful is to be flawless”.
These images were created with this in mind, creating layers of collage to mimic the layers of self perception and the mask we wear to cover our true selves.
My influences are pretty much everything, but if I had to pick... it would be .....Mira Schendel, Hannah Höch, Guerrilla girls, Barbara Kruger, Gee Vaucher and bit of Bauhaus……I love Graffiti art especially Ella and Pitr huge illustrative graffiti pieces, Etam Cru epic street-art murals…. and German graffiti artist Zebrating using railings and public spaces. The list is endless really…..oh an Sally Hewett's Embroidered body parts (AMAZING) and Gabriel Moreno's beautiful illustrations......